Why it worked
The video taps into the trend of oversized novelty items for pets and leverages the "viral" aspect of the product, combined with the relatable "point of view" of a pet owner showing off a new toy to their dog.
Summary
The video shows a person purchasing a large, viral pumpkin spice dog toy from Petco and then presenting it to their German Shepherd. The dog reacts with excitement and begins to play with the oversized toy.
Structure
- 1Purchasing the giant pumpkin spice toy from Petco
- 2Transporting the toy in the car
- 3Presenting the toy to the dog
- 4The dog's excited reaction and play
Product placement
Petco: (a) it ACTS - it is the retailer where the viral 3X-large pumpkin spice toy was purchased. Removing it would change the context of the purchase. (b) it APPEARS - it is mentioned in the on-screen text and has a logo on the toy. Removing it would change the context of the purchase.