Why it worked
The video uses a relatable and humorous approach to a common experience, leveraging the "before and after" format to create a strong emotional connection with viewers who have gone through or are considering the same procedure.
Summary
The video shows a person's face before and after getting an IUD. The first part shows them looking relatively normal, while the second part shows them looking unwell and nauseous, with text indicating they are trying to hold it together but are extremely nauseous.
Structure
- 1Person before getting an IUD
- 2Person after getting an IUD
- 3Person feeling nauseous
On-screen text
before getting an IUD
vs. after lol
trying to hold it together
but extremely nauseous