Why it worked
The video taps into a relatable fan experience of discovering an artist early on, leveraging nostalgia and shared fandom to create a connection with viewers.
Summary
The creator shares a personal anecdote about their long-standing relationship with the artist Noah Kahan, showing a screenshot from Spotify detailing their first listening date.
Structure
- 1Personal connection to Noah Kahan
- 2Spotify listening history revealed
- 3First listen date established
Product placement
Noah Kahan (Artist): ACTS - is the subject of the user's listening history and the video's narrative. Removing it would change the video's topic. Spotify (App): APPEARS - the interface is shown as the source of the listening history data. Removing it would not change the narrative, only the source of the data.
On-screen text
noah & i go wayyy back
First listen to Noah Kahan
when did i first listen to noah kahan?
You first listened to Noah Kahan on Feb 9, 2020.