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@modern.ceramics

24.5K followers · usually 2.5K views a post

Views

85.1K

Likes

742

Comments

24

Shares

32

SoundTikTok sound · original sound - modern.ceramics

Promoted product

Kailiveys ceramic mugs

Why it worked

The video effectively uses a soft-sell approach by focusing on the emotional aspect of handmade products and the personal connection to the creator's grandmother, making the mugs desirable through storytelling and aesthetic appeal.

Summary

The video showcases the process of creating and packaging handmade ceramic mugs from the Kailiveys studio. It highlights the care and love put into each piece before they are carefully boxed and shipped to customers.

Structure

1Introduction to the studio and grandmother
2Demonstration of mug creation and decoration
3Showcasing the variety of handmade mugs
4Packaging orders with care
5Including thank you cards

Original caption

There's something about watching my grandma pour her heart into every single mug #mugs #handcraft #TikTokshopbacktoschool #coffeegirl #ceramics

More from @modern.ceramics

Product placement

Kailiveys (Handcrafted Ceramic Studio) ACTS - it is the brand name of the studio whose products are being shown and packaged. Removing it would change what happens in the video because the video is about this specific studio's products.