I've had loads of you asking me about what food I feed Bert,

@sisterpledgecleans

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Promoted product

KatKin

3 videos2 creators

Why it worked

The video taps into a common interest among pet owners: providing the best nutrition for their pets. By sharing a personal experience and offering a discount code, it creates a relatable and actionable piece of content.

Summary

The creator discusses the cat food she feeds her cats, Katkin, highlighting its benefits for different breeds and ages. She explains that it's made with fresh, simple ingredients and that her cats love it, leading to them being more satisfied after meals.

Structure

1Introduction to the topic of cat food
2Description of cat breeds and their dietary needs
3Introduction of Katkin as the chosen food
4Benefits of Katkin (fresh, simple ingredients, satisfaction)
5

Original caption

Grab 50% off a trial box with code CLAIRE50 I only feed my cats the BEST fresh food! 😍🐈‍⬛ #cattok #catfood #catslovers @KatKin.Club

More from @sisterpledgecleans

Product placement

Katkin (food): ACTS - the video shows the product packaging and discusses its benefits for the cats, implying it is being used to feed them. Removing it would change the video's topic. KatKin.Club (brand): APPEARS - it is tagged in the caption and mentioned as the brand of the food. Removing it would not change what happens in the video.

Call to action

Grab 50% off a trial box with code CLAIRE50

On-screen text

STAY WEIRD LOVE IS ALL YOU NEED I've had loads of you asking me about what food I feed Bert, Walter and Ruby. So I thought I'd show you again. If you've followed me for a while you'll know that Bert and Walter are British short hairs. And they are a breed that is quite prone to putting on a bit of weight. Whereas Ruby my older cat she's completely different. She's 14 now and she's always been a little bit fussy so she doesn't eat huge amounts. So we've been feeding them all on Katkin for quite a while now and honestly it suited all three of them. So the boys seem much more satisfied after their meals now. They don't spend all day following me around the kitchen begging for more food. Whereas Ruby because she doesn't eat a lot. It's really important to me that what she does eat is packed with good quality nutrition. And she gets really excited now when it's dinner time. I love that Katkin is fresh. Gently cooked. It's made with really simple ingredients. There's no nasties in it. So I know they're getting exactly what they need. If you are looking for something new for your cats Katkin have given me a discount code. So you'll get 50% off a trial box. Um and the proof is in the pudding. They love it. They've been on it for over a year now and they don't turn their nose up ever at it. And we get clean dishes every time. Um so if you would like to give it a try I'll pop all those details on the screen.

Transcript

I've had loads of you asking me about what food I feed Bert, Walter and Ruby. So I thought I'd show you again. If you've followed me for a while you'll know that Bert and Walter are British short hairs. And they are a breed that is quite prone to putting on a bit of weight. Whereas Ruby my older cat she's completely different. She's 14 now and she's always been a little bit fussy so she doesn't eat huge amounts. So we've been feeding them all on Katkin for quite a while now and honestly it suited all three of them. So the boys seem much more satisfied after their meals now. They don't spend all day following me around the kitchen begging for more food. Whereas Ruby because she doesn't eat a lot. It's really important to me that what she does eat is packed with good quality nutrition. And she gets really excited now when it's dinner time. I love that Katkin is fresh. Gently cooked. It's made with really simple ingredients. There's no nasties in it. So I know they're getting exactly what they need. If you are looking for something new for your cats Katkin have given me a discount code. So you'll get 50% off a trial box. Um and the proof is in the pudding. They love it. They've been on it for over a year now and they don't turn their nose up ever at it. And we get clean dishes every time. Um so if you would like to give it a try I'll pop all those details on the screen.