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The video likely worked due to its short, engaging format and the visual appeal of the facial exercises. The use of a timer and clear on-screen text creates a sense of urgency and participation, encouraging viewers to try the exercises themselves.

The video shows a woman performing facial exercises for 30 seconds. She is holding a pencil and moving her face in various ways, with a timer counting down and the word "Action" displayed on screen. The video appears to be a demonstration of facial yoga techniques.