Why it worked
The video uses a visually engaging format with quick transitions and relatable on-screen text to capture attention. The "swipe left" call to action, combined with the promise of a "custom workout plan," creates curiosity and encourages user interaction.
Summary
The video shows a woman transitioning through different outfits and body types, with on-screen text suggesting that building a body like hers is easier than making an omelet. It prompts viewers to pick their goal and snag their own custom workout plan, encouraging them to swipe left to learn more about fitness apps.
Structure
- 1Introduction to building a body
- 2Comparing body building to making an omelet
- 3Prompt to pick a goal and snag a custom workout plan
- 4Encouragement to swipe left for more on fitness apps
Call to action
Swipe left to peep more about fitness apps
On-screen text
BUILDING A BODY
LIKE MINE IS
EASIER THAN MAKING
PICK YOUR MAIN
GOAL AND SNAG
My current body is:
Plump
Avarage
Skinny
Age - 29
Height - 5'6"
Weight - 111
Ideal weight - 65
Gender -
Start training
YOUR OWN CUSTOM
My current body is:
Fit
x10
x15
x20
x10
x15
x30
WORKOUT PLAN
SWIPE LEFT TO
PEEP MORE ABOUT
FITNESS APPS