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Bath & Body Works
@bathandbodyworks
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Promoted product
Bath & Body Works The Nightmare Before Christmas Collection
Why it worked
The post leverages a popular and nostalgic intellectual property (The Nightmare Before Christmas) combined with a well-known brand (Bath & Body Works) to create visually appealing and desirable products. The use of themed imagery and product tie-ins taps into fan excitement and seasonal relevance.
Summary
This is a slideshow showcasing the Bath & Body Works x Disney Tim Burton's The Nightmare Before Christmas collection. It highlights new fragrances like Jack Skellington and Sally, along with other themed products.
Structure
- 1Introduction of Jack and Sally themed products
- 2Showcase of Jack Skellington body cream and Sally body wash
- 3Display of Jack Skellington fragrance and candle
- 4Presentation of Sally body wash, candle, and tote bag
Original caption
Disney Tim Burton's The Nightmare Before Christmas x Bath & Body Works Collection is haunting you soon 💀 Waiting just beyond the gates are two new fragrances: 🎃 Jack Skellington (pumpkin screams, glowing palo santo and spooky spiced vanilla) 🪡 Sally (ghastly blooms, berry patchwork and forbidden tonka) 💀 Rewards Members get to shop the exclusive Hands 3-wick candle pedestal and some of the new collection early on 8.16 (online only). The complete collection is available in stores and online on 8.17.
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