Where are my Nightmare Before Christmas Fans?

@patty1dr

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SoundTikTok sound · The Nightmare Before Christmas: What's This

Promoted product

Scentsyscentsy.us

Fill your life with fragrance!

Why it worked

The video leverages a highly popular and recognizable intellectual property (The Nightmare Before Christmas) to create visually appealing content that appeals to a niche audience of fans, driving engagement through shared interest.

Summary

The video showcases a collection of Nightmare Before Christmas themed home fragrance products, specifically Scentsy wax melts and a Jack Skellington-themed warmer. The items are presented as new and upcoming releases, with a "Coming soon!" message.

Structure

1Display of Scentsy wax melts with Nightmare Before Christmas theme
2Close-up of a Jack Skellington-themed wax warmer
3Display of a bowl with Sally and a quote from The Nightmare Before Christmas
4Showcase of another Scentsy wax melt product with Jack Skellington

Original caption

Where are my Nightmare Before Christmas Fans? Coming soon! #nightmarebeforechristmas #jackskellington #scentsy

5Overall arrangement of themed items

Product placement

Scentsy (a brand that sells home fragrance products, including wax melts and warmers): ACTS - the wax melts and a warmer are displayed and implied to be products sold by the creator. Removing them would change what happens in the video. Disney (a media and entertainment company): APPEARS - a logo on the product packaging. Removing it would not change what happens in the video. Jack's Obsession (a specific scent/product line from Scentsy): ACTS - it is the name of the wax melt product being shown. Removing it would change what happens in the video.

Call to action

Coming soon!

On-screen text

Disney The Nightmare Before Christmas Jack's Obsession Scentsy As anyone can see, we're simply meant to be!