HOW LONG HAVE

@vaughnindustriesllc

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Promoted product

Vaughn Industriesvaughnindustries.com

Ohio contractor specializing in electrical, mechanical, and utility construction. Proud of our skilled trades, design-build expertise, and apprenticeship programs

Why it worked

The video uses humor and relatable content by showing employees with their families, including babies dressed in work gear, to highlight company culture and longevity. This approach makes the company appear family-friendly and stable, appealing to potential employees and customers.

Summary

The video features several employees of Vaughn Industries, including a man with his children and babies dressed in company gear, answering questions about how long they have been with the company. The employees state their tenure, ranging from three weeks to 26 years, highlighting the company's culture and longevity.

Structure

1Employee 1 states tenure: 3 weeks
2Employee 2 states tenure: 26 years
3Employee 3 states tenure: 3 months

Original caption

When you’ve been here long enough to start carrying the next generation 👶👷‍♂️ #constructionlife #skilledtrades #companyculture #career #workhumor

More from @vaughnindustriesllc

Product placement

Vaughn Industries (appears on hard hat and shirt, acts as the company the people work for, removing it would change what happens in the video)

On-screen text

HOW LONG HAVE THE COMPANY? THREE WEEKS. HOW LONG HAVE WITH THE COMPANY? 26 YEARS. HOW LONG HAVE YOU BEEN WITH THREE MONTHS. HOW LONG HAVE THE COMPANY? ONE YEAR.

Giving the guys the walkout songs they deserve ✨ #workhumor #vaughnindustries #w