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95.3Text-HeavyOther hookLifestyle
Hook
SUNDAY, SEPTEMBER 13 // 1:15PM
@maplesyrups_
1.3K followers · usually 682 views a post
Views
64.3K
Likes
2.8K
Comments
62
Shares
2.1K
Why it worked
The post leverages a popular collectible toy trend (squishies) and ties it to a local sports team (St. Louis Cardinals) and a specific event (Kids Sunday at Busch Stadium), creating a sense of urgency and exclusivity with the "mystery" and "rare chase" elements.
Summary
This is a promotional image for a "Mystery Squishy Dumpling" event at Busch Stadium, featuring 4 Cardinals-themed dumplings. The event is for 10,000 kids aged 15 and under, and there's a "rare chase" variant.
Structure
- 1Announcement of a new promo: Mystery Squishy Dumpling
- 2Visuals of the squishy dumplings, including a rare chase variant
- 3Details about the promotion: 4 Cardinals-themed dumplings, for 10,000 kids aged 15 and under
Original caption
Tbh I don’t own any squishies and don’t plan on buying one in the future, but dang! STL Cardinals are on the trends 😂 #stlouis #stlcardinals #squishy #baseballgame #giveaway
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