Get a little something extra

@macys

645.6K followers · usually 3.0K views a post

Views

19.2M

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SoundTikTok sound · original sound - macys

View velocity

+158 views over 6.2d · ~26/day · 6 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively uses a cute, desirable freebie (the squishy dumpling) to incentivize a purchase of kids' apparel, leveraging a common retail promotion strategy that appeals to parents and gift-givers.

Summary

Macy's is offering a promotion where customers who spend $99 on kids apparel will receive a free squishy dumpling toy. The video showcases various kids' clothing items and the promotional toy, highlighting the deal as "too cute to bao-lieve."

Structure

1Showcasing kids apparel
2Introducing the promotional squishy dumpling
3Explaining the offer: spend $99 on kids apparel, get a dumpling
4Highlighting the deal as cute and desirable

Original caption

A deal too cute to bao-lieve! 🥟 Spend $99 on kids apparel from any brand at Macy’s and receive a squishy dumpling! In stores only. One per purchase. While supplies last.

More from @macys

Product placement

Macy's: (a) it ACTS - it is the store where the promotion is taking place, and removing it would change what happens in the video. It is also the retailer selling the kids apparel and the squishy dumpling. Crazy Fun The Viral Mystery Bao Bun Glitter Mystery Bao Bun: (a) it ACTS - it is the product being given away as part of the promotion, and removing it would change what happens in the video.