Why it worked
The video leverages a relatable "pov" format and the aspirational idea of starting one's own brand, combined with visually appealing candy products, to create an engaging and potentially viral piece of content.
Summary
The video shows multiple bags of candy, including Nerds and other brands, with the text overlay "pov you start that candy brand". The creator's handle @YADA.DISPOZ is also visible, and the bio link points to lavdispoz.com, suggesting the creator is promoting their own candy brand.