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All breakouts
28.8Talking HeadProblem Callout hookCreator Economy
Hook
This one hurts
@etaybeaton
45.1K followers · usually 5.0K views a post
Views
144.3K
Likes
23.3K
Comments
193
Shares
3.2K
Why it worked
The creator taps into shared nostalgia and emotional resonance around a beloved athlete's retirement, creating a relatable and engaging reaction that fosters community through shared feelings.
Summary
The creator reacts emotionally to the news of Russell Westbrook's retirement from the NBA, expressing disbelief and sadness. They reflect on Westbrook's past performances and the feeling of getting older as players they followed retire.
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Transcript, structure and on-screen text
4 beats, a 101-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
We’re going to miss you 🙁 #thelotionguy #trending #NBA #basketball #russellwestbrook
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