FRESH CHOPPED BRISKET ON THE BOARD!

@austin_statesman

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Promoted product

Buc-ee's

Buc-ee’s is a chain of travel centers known for clean bathrooms and many fueling positions.

6 videos5 creators

Why it worked

The video tapped into the strong fan culture surrounding Buc-ee's, a beloved Texas brand. The presence of the governor and the excitement of the crowd created a sense of event and community, making it highly shareable.

Summary

The video covers the grand opening of a new Buc-ee's location in San Marcos, Texas. It features excited fans lining up before dawn, the cutting of brisket by Governor Greg Abbott, and highlights the store's offerings like jerky, barbecue, and merchandise.

Structure

1Grand opening of Buc-ee's in San Marcos
2Fans express excitement and loyalty
3Governor Greg Abbott attends and speaks
4Showcase of Buc-ee's food and merchandise

Original caption

One customer arrived six hours early, while others traveled from across Central Texas to celebrate the new Buc-ee’s.

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Product placement

Buc-ee's: This is a Texas-based travel center chain. It acts as the primary subject of the video, with its new store opening, food, merchandise, and employees being featured. Removing it would fundamentally change the video. The logo appears multiple times on clothing, merchandise, and signage.

On-screen text

FRESH CHOPPED BRISKET ON THE BOARD! FRESH CHOPPED BRISKET ON THE BOARD! LET ME HEAR YOU. BUC-EE'S! BUC-EE'S OPENS ITS DOORS IN SAN MARCOS AS SUPERFANS ARRIVE BEFORE DAWN I GOT THE BUC-EE FEVER. YOU GOT THE BUC-EE FEVER. THE NEW BUC-EE'S IN SAN MARCOS JULIANNA RUSS BREAKING AND TRENDING REPORTER OPENED THIS MORNING AND THE AUSTIN AMERICAN-STATESMAN WHAT'S GOING ON. LET'S TAKE A LOOK. I DROVE A THOUSAND MILES. JARVIS JOHNSON BUC-EE'S FAN I'M FROM ARIZONA. AT THE OTHER BUC-EE'S. I MEAN, I'M HOME, BABY, I'M HOME. OH, MY GOODNESS. SAN MARCOS SPECIFIC MERCH HUNDREDS OF BEAVER FANS LINED UP FOR THE 6 A.M. STORE OPENING. I THINK THIS ONE IS A GOOD EXCITEMENT TIM EARLEY NEW STORE OPENING MANAGER AT BUC-EE'S LEVEL AND ENERGY LEVEL, JUST BECAUSE OF WHERE MORNING MORNING WELCOME TO BUC-EE'S! WORLD FAMOUS JERKY THE TEXAS-BASED IS KNOWN FOR ITS TASTY BARBECUE AND CLEAN BATHROOMS. MORE THAN 400 LOCAL EMPLOYEES WERE HIRED TO WORK MARCOS LOCATION, WITH 150 ON THE FLOOR MORNING SHIFT, ARE COMING OUT, ESPECIALLY TO BUY THAT WAS THE NUMBER ONE ITEM. LATER ON, TEXAS GOV. GREG ABBOTT SPECIAL APPEARANCE TYPE OF BUSINESS GREG ABBOTT TEXAS GOVERNOR THAT BUC-EE RUNS. PROVIDES GREAT JOBS, ECONOMIC OPPORTUNITY. AND I WANT YOU TO KNOW THE MANAGER OF BUC-EE'S MAKES FAR MORE MONEY THAN THE GOVERNOR OF THE STATE OF TEXAS. BUC-EE'S IS A REMARKABLE TEXAS SUCCESS STORY AND MAKES OUR STATE A BETTER PLACE, ONE BEAVER AT A TIME. LOOKING FORWARD TO SOME BRISKET. SO WHEN I GET DONE TALKING HERE, BE GOING INSIDE CHOPPING UP SOME FRESH BRISKET. BRISKET ON THE BOARD HERE TODAY. CHICKEN & FRIES JERKY

Transcript

FRESH CHOPPED BRISKET ON THE BOARD! FRESH CHOPPED BRISKET ON THE BOARD! LET ME HEAR YOU. BUC-EE'S! BUC-EE'S OPENS ITS DOORS IN SAN MARCOS AS SUPERFANS ARRIVE BEFORE DAWN I GOT THE BUC-EE FEVER. YOU GOT THE BUC-EE FEVER. THE NEW BUC-EE'S IN SAN MARCOS JULIANNA RUSS BREAKING AND TRENDING REPORTER OPENED THIS MORNING AND THE AUSTIN AMERICAN-STATESMAN WHAT'S GOING ON. LET'S TAKE A LOOK. I DROVE A THOUSAND MILES. JARVIS JOHNSON BUC-EE'S FAN I'M FROM ARIZONA. AT THE OTHER BUC-EE'S. I MEAN, I'M HOME, BABY, I'M HOME. OH, MY GOODNESS. SAN MARCOS SPECIFIC MERCH HUNDREDS OF BEAVER FANS LINED UP FOR THE 6 A.M. STORE OPENING. I THINK THIS ONE IS A GOOD EXCITEMENT TIM EARLEY NEW STORE OPENING MANAGER AT BUC-EE'S LEVEL AND ENERGY LEVEL, JUST BECAUSE OF WHERE MORNING MORNING WELCOME TO BUC-EE'S! WORLD FAMOUS JERKY THE TEXAS-BASED IS KNOWN FOR ITS TASTY BARBECUE AND CLEAN BATHROOMS. MORE THAN 400 LOCAL EMPLOYEES WERE HIRED TO WORK MARCOS LOCATION, WITH 150 ON THE FLOOR MORNING SHIFT, ARE COMING OUT, ESPECIALLY TO BUY THAT WAS THE NUMBER ONE ITEM. LATER ON, TEXAS GOV. GREG ABBOTT SPECIAL APPEARANCE TYPE OF BUSINESS GREG ABBOTT TEXAS GOVERNOR THAT BUC-EE RUNS. PROVIDES GREAT JOBS, ECONOMIC OPPORTUNITY. AND I WANT YOU TO KNOW THE MANAGER OF BUC-EE'S MAKES FAR MORE MONEY THAN THE GOVERNOR OF THE STATE OF TEXAS. BUC-EE'S IS A REMARKABLE TEXAS SUCCESS STORY AND MAKES OUR STATE A BETTER PLACE, ONE BEAVER AT A TIME. LOOKING FORWARD TO SOME BRISKET. SO WHEN I GET DONE TALKING HERE, BE GOING INSIDE CHOPPING UP SOME FRESH BRISKET. BRISKET ON THE BOARD HERE TODAY. CHICKEN & FRIES JERKY