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73.8Talking HeadBefore / After hookHealth
Hook
no glow up hits as hard as losing face fat
@makleko
2.0M followers · usually 14.7K views a post
Views
1.1M
Likes
158.0K
Comments
198
Shares
2.9K
View velocity
+12.5K views over 4.1d · ~3.0K/day · 4 observations
Why it worked
The creator taps into a common desire for physical transformation and highlights a specific, often overlooked, aspect of weight loss – facial changes. This relatable and somewhat vulnerable sharing of personal experience likely resonated with viewers seeking similar results.
Summary
The creator discusses how losing face fat has a significant impact on one's appearance. She shares her personal experience of not being fully prepared for the changes in her face after losing weight.
Structure
- 1Introduction to the impact of losing face fat
- 2Personal reflection on unexpected facial changes
- 3Acknowledgement of the significant transformation
On-screen text
no glow up hits as hard as losing face fat
Transcript
I knew losing weight would change my body but I wasn’t prepared for my FACE
Original caption
I knew losing weight would change my body but I wasn’t prepared for my FACE
More from @makleko
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