Why it worked
The video effectively blends a personal experience with a brand activation, creating an aspirational and engaging narrative. The use of a historic carousel and the focus on 'magic' and 'sentimental' moments tap into emotional resonance, while the clear partnership with Visa provides a call to action for further engagement.
Summary
The creator attends a Visa activation event outside a Laufey concert in Sydney, featuring a historic carousel. The event offers photo opportunities and a chance to ride the carousel, creating a magical and sentimental experience.
Structure
- 1Introduction to the Laufey concert activation by Visa
- 2Experiencing the whimsical and sentimental atmosphere
- 3Riding the historic carousel and taking photos
- 4Reflecting on the magical and personal experience
- 5Encouragement to follow Visa for more moments
Product placement
Visa: APPEARS - A corner watermark, a banner, and on signage. Removing it would not change what happens in the video. Laufey: APPEARS - A banner and on signage. Removing it would not change what happens in the video.
Call to action
Follow Visa for even more unforgettable moments
On-screen text
THE WORLD OF LAUFEY
VISA
Laufey
come with me to the
Laufey
concert activation
Laufey's whimsical
sentimental world was brought to life
in Sydney this past weekend
thanks to Visa and after my hunt
come with me to the
Laufey
concert activation
thanks to Visa and after my hunt
come with me to the
Laufey
concert activation
I finally found the perfect outfit for the
night
come with me to the
Laufey
concert activation
so come along with me
to celebrate Laufey's magic
Visa brought this gorgeous merry go round to the concert
for everyone to enjoy and take the
cutest photos with
and this isn't just any merry go round
it dates back to 1928 and is one of only
three in the world
Follow the
path to check
in and sign up
to ride the
carousel!
VISA Laufey
it dates back to 1928 and is one of only
three in the world
with its sisters in Paris and New York
Make it a night to remember with Visa.
Lucky
A Matter of
Time Tour
VISA Laufey
Official Payment Partner
Register for your Visa pre-show experience
Complete the two-step registration for your Visa pre-show experience. Once
registered, continue to join the queue.
First name
Last name
Last name
Email address
I agree by inspecting the event now, that I consent to: immediate photography,
audio recording, video recording and other media released by the event now, in
addition to the use of my likeness, voice and name for promotional purposes, and
any rights of deaths or performances may be the sole and exclusive property of this Agency.
I agree to the terms and conditions and privacy policy and acknowledge that I grant
any claims for payment or damages in connection with my use or exposure to the
event, and waive any rights to inspect or approve the finished product.
I agree that worldwide this "Laufey" may collect and over to partners
and share details for the purposes of marketing and communications, including
and over to partners and share details for the purposes of marketing and communications, including
with its sisters in Paris and New York
I haven't been on one since I was a
child
so getting back on one all these years
later
felt like such a sweet little letter to my
younger self
which is super on theme for a concert
like Laufey's
that felt so healing for my inner child
Our Visa
ambassadors will capture the
moment on
Polaroid for you
to treasure
VISA Laufey
Visa even took polaroids of us as little
keepsakes
which made the whole experience feel
so tactile
memorable and personal
it was the perfect sentimental start to
an already magical night
and the magic isn't over just yet
so follow Visa for even more
unforgettable moments
fin!
VISA Laufey