So I'm a big fan of trucker hats

@jdsports.sg

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SoundTikTok sound · Carioca (1min) Samba Bossa Nova

Promoted product

Von Dutch

Discover the official Von Dutch store. Iconic trucker caps & streetwear blending pop culture, luxury, and rebellion. A legacy reimagined for bold self-expression.

2 videos2 creators

Why it worked

The creator taps into nostalgia for the Von Dutch brand, a popular Y2K fashion item, and presents it as a trendy, 'OG' find. The video effectively showcases the product's appeal through try-ons and relatable commentary on fit and style.

Summary

The creator visits JD Sports to check out the Von Dutch brand, known for its trucker hats. After browsing various styles and discussing their features and price, the creator decides to purchase a navy Von Dutch trucker hat.

Structure

1Introduction and interest in Von Dutch
2Browsing hats in JD Sports
3Discussing price and styles
4Trying on hats and expressing preference

Original caption

New heat just came throughhhh 🧢 #JDSportsSG

More from @jdsports.sg

Product placement

JD Sports: APPEARS - a store where the video takes place. Removing it would not change what happens in the video. Von Dutch: ACTS - brand of hats shown and discussed. Removing it would change what happens in the video.

Call to action

Go and get yours now, available in JD

On-screen text

MEN'S APPAREL WOMEN'S APPAREL EXIT

Transcript

So I'm a big fan of trucker hats and today I'm gonna pick myself up some new stuff. I heard JD just brought in this brand, super OG, called Von Dutch and I'm going to check it out. We have this one. So this is going for like 60 bucks, 60 bucks. This one is fire as well. Ooh, they have a distressed one as well. Baseball caps are fire. This one is cool though. I like the distressed. I really like this one. Like this with a full white fit, I think it will be fire. So my problem with caps is that sometimes I don't like when the brim is way too long, but this one... It's a very nice brim. Honestly you can't go wrong with black. But I think I know my choice. This navy one speaks to me. With the contrast stitching. Imma get this one. Imma get this one x2. So I just copped it. Simple everyday piece. Go and get yours now, available in JD.

Putting you girls on #JDSportsSG #NikeAirRift

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