If you're not a baddie

@jdsports.sg

5.6K followers · usually 638 views a post

Views

37.2K

Likes

2.2K

Comments

2

Shares

796

SoundTikTok sound · original sound - jdsports.sg

Promoted product

Nike Air Rift

Why it worked

The video effectively uses trending language ('baddie', 'cuties') and targets a specific demographic, making the product relatable and desirable. The quick showcase of different styles caters to varied preferences within the target audience.

Summary

The creator showcases several Nike Air Rift shoe models available at JD Sports, highlighting different colors and designs. The video aims to present these shoes as fashionable options for women.

Structure

1Introduction and call to swipe away
2Introducing the Nike Air Rifts
3Showcasing the pink Air Rifts
4Showcasing the black Air Rifts with polka dots
5Showcasing the leopard print Air Rifts
6

Original caption

Putting you girls on #JDSportsSG #NikeAirRift

More from @jdsports.sg

Product placement

JD Sports (appears, is a retail store, removing it would not change what happens in the video) Nike (appears, is a brand of shoes, removing it would not change what happens in the video) Asics (appears, is a brand of shoes, removing it would not change what happens in the video) Nike Air Rift (acts, is a type of shoe being shown and described, removing it would change what happens in the video)

On-screen text

If you're not a baddie swipe away Now that all the baddies are here Let me put you on the Nike Air Rifts are finally out in store So firstly we have the one in pink for you cuties out there you feel me Alright We have these flashy looking ones for you girls who like the bedazzle And over here we have a black one with cheeky polka dots on it Can you see that? So for all my artistic creative girls out there this one's for you Last but not least man My personal favourite of the baddies This one's for you

Transcript

If you're not a baddie swipe away Now that all the baddies are here Let me put you on the Nike Air Rifts are finally out in store So firstly we have the one in pink for you cuties out there you feel me Alright We have these flashy looking ones for you girls who like the bedazzle And over here we have a black one with cheeky polka dots on it Can you see that? So for all my artistic creative girls out there this one's for you Last but not least man My personal favourite of the baddies This one's for you

New heat just came throughhhh 🧢 #JDSportsSG

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Von Dutch

23.1Kviews@jdsports.sg