39.0Talking HeadDirect Question hookHealth

Hook

"Your 2nd son was in the NICU? How premature was he?"

@xmilliemillzx

67.0K followers · usually 2.2K views a post

Views

83.9K

Likes

1.7K

Comments

73

Shares

13

SoundTikTok sound · original sound - lewky____

Promoted product

HIE

We are the worldwide voice of families who have children with Hypoxic Ischemic Encephalopathy (HIE) on a mission to improve the quality of life for children and families impacted by HIE.

Why it worked

The video likely resonated due to its emotional storytelling about a serious medical condition, offering a personal perspective on a challenging journey. The educational component about HIE, combined with the creator's vulnerability and love for her child, likely drove engagement and shares.

Summary

The video discusses the experience of a baby born with Hypoxic Ischemic Encephalopathy (HIE), a brain injury. The creator explains the condition and its treatment, highlighting the uncertainty of the child's future while emphasizing their love and commitment.

Structure

1Question about premature birth and NICU stay
2Explanation of early term birth
3Clarification of HIE diagnosis and treatment
4Definition of HIE

Original caption

I never heard of it either until it happened to my boy 💔 #hie #nicu #hypoxicischemicencephalopothy #braininjury #hopeforhie

More from @xmilliemillzx

Product placement

HIE (Hypoxic Ischemic Encephalopathy) - a brain injury that affects newborns, requiring medical intervention. It ACTS as the central medical condition discussed in the video. Removing it would change the video's topic. HopeforHIE.org - a website providing information about HIE. It APPEARS as a resource at the end of the video. Removing it would remove a resource, but not change the video's core narrative.

Call to action

Learn & understand more about HIE at HopeforHIE.org

On-screen text

"Your 2nd son was in the NICU? How premature was he?".. "Yes but he was born at 37w and 2days so early term".. "Oh so he probably had to stay in for a day or two then?" "No. He needed resuscitating when born, was on a ventilator and transferred to another hospital for a brain injury called HIE grade 2".. "HIE?? I've never heard of that before? Sounds like HIV".. "HIE meaning: Hypoxic (lack of oxygen) Ischemic (restricted blood flow) Encephalopathy (affecting the brain) He had to be therapeutically cooled for 72hrs then re warmed for 12hrs.. "But he looks fine right now?" "We aren't sure how his future will look until he gets a little bit older, but we are making sure he is living his best life and what will be will be, won't won't ever love him any less" Learn & understand more about HIE at HopeforHIE.org

Transcript

"Your 2nd son was in the NICU? How premature was he?".. "Yes but he was born at 37w and 2days so early term".. "Oh so he probably had to stay in for a day or two then?" "No. He needed resuscitating when born, was on a ventilator and transferred to another hospital for a brain injury called HIE grade 2".. "HIE?? I've never heard of that before? Sounds like HIV".. "HIE meaning: Hypoxic (lack of oxygen) Ischemic (restricted blood flow) Encephalopathy (affecting the brain) He had to be therapeutically cooled for 72hrs then re warmed for 12hrs.. "But he looks fine right now?" "We aren't sure how his future will look until he gets a little bit older, but we are making sure he is living his best life and what will be will be, won't won't ever love him any less"

Some facts about NICU you may not expect 🤍 #nicu #facts #nicubaby #nicujourney