@sbagov — 153x breakout

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Administrator, we

@sbagov

15.2K followers · usually 7.7K views a post

Views

1.2M

Likes

28.5K

Comments

6.7K

34.2K

Why it worked

The video likely performed well due to the creator's official capacity and the direct engagement with a relevant audience on a popular platform like TikTok. The Q&A format and personal details like height make it relatable and engaging.

Summary

The SBA Administrator is interviewed at TikTok and discusses her role in the cabinet. She highlights the importance of small businesses and the impact of the SBA's work.

Structure

1Introduction and interview setting
2Discussion of cabinet position and President Trump's view on small business
3Favorite aspects of working with small businesses
4Concluding question about height

Product placement

TikTok (ACTS - the video is filmed at TikTok, and the context implies the interview is happening there. Removing it would change the context of the interview.) SBA (ACTS - the video is about the Small Business Administration and its administrator. Removing it would remove the subject of the video.) President Trump (APPEARS - mentioned as context for the SBA administrator's role. Removing him would not change what happens in the video.)

On-screen text

Administrator, we questions for you here at TikTok. What's going on, Mac? First of all, are Cabinet? Well, actually, I am. After an incredible conversation with phone to become Administrator, he texted me and said, "Actually, Cabinet. That's a really big deal. And it is because the SBA isn't guaranteed a spot in the cabinet. President Trump knows that small business is big business, this is a cabinet spot now. What's your favorite thing about being Small Administrator? Well, obviously being out with small businesses, walking a factory floor with a manufacturer or in a small family-owned restaurant, I can see that the SBA is having through the work that our every day. Last question. How tall are you? With or without heels? Mmm, without. Let's just say 5'11 and a half. Thank you for your time.

Original caption

Answering FAQs with Administrator Loeffler