r u free september 11?

@thefighome

178.9K followers · usually 13.0K views a post

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SoundTikTok sound · This Kiss

Promoted product

Practical Magic 2

Why it worked

The video leverages a popular movie release and connects it to a cultural date, creating a relatable "FOMO" scenario for fans of the movie. The use of branded cinema items (Regal, Pepsi) adds to the authenticity of the experience.

Summary

The video shows clips of the movie "Practical Magic 2" playing in a cinema, interspersed with shots of the creator at the cinema with popcorn and drinks. The creator's on-screen text indicates they are busy watching the movie instead of being free on September 11th.

Structure

1Creator at Regal cinema with popcorn
2Movie title card for Practical Magic 2
3Cinema exterior and concessions
4Creator wearing Practical Magic 2 merchandise
5Scenes from the movie Practical Magic 2

Original caption

The countdown has begun for Practical Magic 2! 🐸✨🍂 I have my tickets ready, have u gotten yours?! @practicalmagicmovie @Warner Bros. #practicalmagic2 #practicalmagic #moviedate #witchyvibes #spookyseason

More from @thefighome

Product placement

Regal: appears as a cinema chain logo and signage, removing it would not change what happens in the video. Pepsi: appears on a popcorn bucket and a drink cup, removing it would not change what happens in the video. Practical Magic 2: appears as the title of the movie being watched, removing it would change what happens in the video as it is the subject of the video.