Why it worked
The video leverages visually appealing and aesthetically pleasing products with a strong brand recognition (Dior) in a popular niche (makeup). The short, focused format and clear demonstration of the product's appearance and texture likely contributed to its engagement.
Summary
The video showcases the Diorbeauty Lucky Clover collection, featuring a pink eyeshadow palette and lipstick case with clover motifs. It then demonstrates the lipstick by swatching it on a hand.
Structure
- 1Showcase of Dior Lucky Clover collection pouch and lipstick case
- 2Close-up of the Diorshow 5 Couleurs Eyeshadow palette
- 3Demonstration of the Dior Addict Lipstick case
- 4Lipstick swatch on hand
Product placement
Diorbeauty Lucky Clover collection (makeup collection) ACTS - it is shown and demonstrated as a set of cosmetic products. Removing it would change the video. Dior Addict Lipstick Case (cosmetic packaging) ACTS - it is shown and demonstrated as part of the makeup collection. Removing it would change the video. Dior Addict Lipstick (cosmetic product) ACTS - it is shown and demonstrated as part of the makeup collection. Removing it would change the video. Diorshow 5 Couleurs Eyeshadow palette (makeup product) ACTS - it is shown and demonstrated as part of the makeup collection. Removing it would change the video.