Why it worked
The video likely performed well due to its aesthetic appeal, focusing on a popular beauty product with a visually pleasing shimmer and packaging. The use of relevant hashtags also contributed to discoverability within the beauty community.
Summary
The video showcases the Dior Addict Lip Maximizer in a shimmery pink shade. The creator applies a swatch to their hand and then demonstrates the product by taking it out of its packaging and showing the applicator.
Structure
- 1Showcasing the Dior lip gloss
- 2Swatching the product on hand
- 3Removing the applicator from the tube
- 4Showing the applicator
Product placement
Dior (brand): appears as a logo on the lip gloss tube. Removing it would not change what happens in the video. Diorbeauty (brand): appears as a handle in the caption. Removing it would not change what happens in the video.