WHAT HAPPENS WHEN A

@gaming

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SoundTikTok sound · original sound - gaming

View velocity

+179.3K views over 14.2d · ~12.7K/day · 13 observations

Promoted product

New Amsterdam Vodka

2 videos

Why it worked

The video effectively blends entertainment with product placement by featuring popular personalities in a relatable setting, subtly integrating the promoted product into the narrative and creating a native advertising experience.

Summary

This video features MMA fighter Charles Jourdain and gamer Mighty Keef at a bar, with New Amsterdam Vodka being used to make drinks. The participants discuss their experiences and engage in lighthearted banter, promoting both the vodka and the "Fight Night Lobby" event.

Structure

1Introduction of MMA fighter and gamer at a bar
2Cocktail making with New Amsterdam Vodka
3Participants discuss their experience and the event
4Lighthearted banter and "muffin fight" demonstration
5

Original caption

An MMA fighter and a Gamer walk into a bar… Pt 2! Check out Fight Night Lobby, Episode 2, live now on YouTube @newamsterdamvodka #ad

More from @gaming

Product placement

New Amsterdam Vodka: ACTS - it is used to make cocktails, and is shown prominently. Removing it would change the video's focus and content. Fight Night Lobby: ACTS - it is the name of the show/event being promoted. Removing it would change the video's identity. Charles Jourdain: APPEARS - he is a participant in the video, but his role as an MMA fighter is incidental to the product being promoted. Removing him would not change the product promotion. Mighty Keef: APPEARS - he is a participant in the video, but his role as a gamer is incidental to the product being promoted. Removing him would not change the product promotion.

Call to action

Check out Fight Night Lobby, Episode 2, live now on YouTube

On-screen text

WHAT HAPPENS WHEN A MMA FIGHTER & GAMER GO TO A BAR? PART 2 CHARLES JOURDAIN VS MIGHTY KEEF FIGHT NIGHT LOBBY NEW AMSTERDAM VODKA FIGHT NIGHT LOBBY MIGHTY KEEF VS CHARLES JOURDAIN CELEBRATE FIND YOUR WINS

Transcript

New Amsterdam Vodka it was a pleasure and an honor to be here with you guys. I'll see you guys in the cage. I really appreciate New Amsterdam's crew for bringing me out here. I was working with professionals all day. I mean, it was profession everywhere. I'm really happy about it. Muffin fight. Bang bang. You go with the uppercut, put the muffin in his mouth.