WHAT HAPPENS WHEN A MMA FIGHTER & GAMER GO TO A BAR?

@gaming

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SoundTikTok sound · original sound - gaming

View velocity

+208 views over 29.0d · ~7/day · 13 observations

Promoted product

New Amsterdam Vodka

2 videos

Why it worked

The video combines the appeal of MMA and gaming culture, creating a unique and engaging premise. The integration of New Amsterdam Vodka as a sponsor is handled naturally through cocktail making, making it a native mention that doesn't detract from the content's entertainment value.

Summary

This video explores what happens when an MMA fighter and a gamer meet at a bar, featuring Mike Malott and Ashiv. The content includes making cocktails with New Amsterdam Vodka and ends with a thank you to the brand and the audience.

Structure

1Introduction of the premise: MMA fighter and gamer meet at a bar.
2Introduction of Mike Malott and Ashiv.
3Setting the scene and initial interactions.
4Cocktail preparation with New Amsterdam Vodka.
5

Original caption

Want to see how a fighter and a gamer match up? Check out Fight Night Lobby! Episode 1 live now #ad

More from @gaming

Product placement

New Amsterdam Vodka: ACTS - it is used to make cocktails, and is thanked by name. Removing it would change the video's narrative. It appears as a bottle and in a glass. Mike Malott: APPEARS - he is an MMA fighter, and his presence is part of the video's premise, but he does not perform any actions related to a product. Removing him would change the video's premise, but not its function as a promotion. Ashiv: APPEARS - he is a gamer, and his presence is part of the video's premise, but he does not perform any actions related to a product. Removing him would change the video's premise, but not its function as a promotion.

Call to action

Thank you New Amsterdam Vodka. Thank you to everyone for coming out and we'll see you on the next one.

On-screen text

WHAT HAPPENS WHEN A MMA FIGHTER & GAMER GO TO A BAR? FIGHT NIGHT LOBBY NEW AMSTERDAM VODKA ASHIV VS MIKE MALOTT CELEBRATE FIND YOUR WINS

Transcript

Without further ado What happens when a MMA fighter and gamer go to a bar? We've got Mike Malott coming in and AshTV The fact that this jacket has survived is wild to me I'm excited, I don't really know what to expect. And from there, we're gonna go into Takedown Tapple. And welcoming. Mike Malott! Mike Malott! Okay. And welcoming. Thank you New Amsterdam Vodka. Thank you New Amsterdam Vodka. Thank you to everyone for coming out and we'll see you on the next one.