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78.1Talking HeadOther hookLifestyle
Hook
Gucci Goodwill Louisville Review
@juliachalise
2.6K followers · usually 473 views a post
Views
36.4K
Likes
1.5K
Comments
123
Shares
486
Why it worked
The video taps into the popular 'thrift haul' trend by showcasing a large, seemingly well-stocked Goodwill, creating anticipation for potential valuable finds and appealing to viewers interested in budget-friendly fashion.
Summary
The creator visits a large Goodwill store in Louisville, Kentucky, to review its selection of clothing. She expresses being overwhelmed by the amount of merchandise and limited time, but hints at a "haul coming soon."
Structure
- 1Introduction and arrival at Goodwill
- 2Initial impressions of the store size and selection
- 3Browsing through racks of women's tops
- 4Showing a few items and the general abundance of clothes
- 5Expressing being overwhelmed and needing to leave
- 6Teasing an upcoming haul video
Product placement
Goodwill Industries Intl. (appears as a logo on the store and as a watermark on the video, does not act, removing it would not change what happens in the video)
On-screen text
Gucci
Goodwill
Louisville
Review
Lots of good
brands!
All of these
racks are just
women's tops
So...many...
clothes
S'cute!
Yikes
Haul coming
soon!
Original caption
Checking out the “Gucci” Goodwill in Louisville for the first time and it did not disappoint! 🛍️🛒 #thriftshopping #goodwill #louisville #goodwillfind #thriftstorefinds @Goodwill Industries Intl.
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