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@angelllboys

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SoundTikTok sound · Beyond the Veil of Leaves.

Promoted product

Hermès Birkin bag

3 videos3 creators

Why it worked

The video leverages the aspirational nature of luxury goods like the Hermès Birkin bag and the relatable desire for creators to share more personal content. The unboxing format creates suspense and satisfaction, while the subtle promotion of their own shop via the bio link taps into audience interest generated by the luxury item.

Summary

Two individuals are unboxing a luxury Hermès Birkin bag, which is presented as a significant item. The video implies a shift in content focus from solely showcasing bags to sharing more about the creators themselves, while still highlighting their luxury accessories.

Structure

1Introduction of the Birkin bag context
2Shift in content focus announced
3Unboxing of a new Hermès item
4Reveal of the Hermès Birkin bag

Original caption

Replying to @😎 if you’ve been here a while you know we love Birkin bags… that all we ever used to show. But at the beginning of this year… we told you all that we want to share more about us rather than just always hiding behind our bags. We don’t really share too much of them anymore, you can still see them if you look close enough in some videos. Maybe we should start sharing them again? ❤️ 🛍️: you can shop our iconic tote bags and accessories from our shop. Via our bio on our profile 💖 #birkin #bag #unboxing #reaction #luxury @Lilacbluelondon @GQ @Netflix

More from @angelllboys

Product placement

Hermès Birkin bag (a luxury handbag that is a status symbol and fashion accessory) - ACTS, removing it would change what happens in the video. Hermès shopping bag (a branded bag used for carrying purchases) - ACTS, removing it would change what happens in the video. Hermès box (a branded box for luxury goods) - ACTS, removing it would change what happens in the video.

Call to action

shop our iconic tote bags and accessories from our shop. Via our bio on our profile

On-screen text

[Sticker] "my other bag is a birkin" yet never shows the birkin

Transcript

if you’ve been here a while you know we love Birkin bags… that all we ever used to show. But at the beginning of this year… we told you all that we want to share more about us rather than just always hiding behind our bags. We don’t really share too much of them anymore, you can still see them if you look close enough in some videos. Maybe we should start sharing them again? ❤️ 🛍️: you can shop our iconic tote bags and accessories from our shop. Via our bio on our profile 💖 #birkin #luxury #fashion #style #hermes #birkinbag #luxuryfashion #fashiontiktok #fashionhacks #fashiontips