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25.3Talking HeadStory Open hookCreator Economy
Hook
i made my friends open mini matcha blind boxes at dinner
@angelvera.clay
3.8K followers · usually 3.8K views a post
Views
87.4K
Likes
6.1K
Comments
18
Shares
254
View velocity
+6.8K views over 4.1d · ~1.7K/day · 4 observations
Promoted product
MINI MATCHA BLIND BOX
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Why it worked
The video leverages the popular "blind box" trend and the element of surprise, combined with relatable social interaction among friends during a meal, to create engaging and shareable content.
Summary
The creator brought mini matcha blind boxes to dinner with friends and had them open them. Each friend guessed the color of the item inside before opening, and the video shows the reveals and the collected items.
Structure
- 1Creator introduces the mini matcha blind boxes
- 2Friends guess the color of the blind box contents
- 3Friends open the blind boxes and reveal the items
- 4All collected items are shown
Product placement
MINI MATCHA BLIND BOX: ACTS - these are collectible items that are opened and revealed to the viewer. Removing them would change what happens in the video.
angelveraclay.etsy.com: APPEARS - this is the creator's Etsy shop URL, shown in the bio link. It does not ACT in the video, and removing it would not change what happens in the video.
Original caption
mini matchas for dessert 🍵 @kristakastles @Jai Wolf @ManilaKilla #pottery #matcha #blindbox
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