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Hook
Things I wish I knew last summer ☀️
@leraapproved
10.4K followers · usually 5.6K views a post
Views
2.2M
Likes
15.4K
Comments
133
Shares
1.5K
View velocity
+197.9K views over 19.8d · ~10.0K/day · 5 observations
Why it worked
The video taps into nostalgia and the desire to preserve memories, particularly those associated with summer and the beach. The creative use of a frame to capture a sand footprint is visually appealing and unique, making it shareable.
Summary
The video shows a person applying sunscreen to a child's foot on the beach. They then use a clear frame to capture a footprint in the sand, which is then presented as a framed memory.
Structure
- 1Applying sunscreen to a foot on the beach
- 2Capturing a footprint in a frame
- 3Showing the framed footprint
- 4Pouring sand into the frame to create a sand footprint
On-screen text
Things I wish I knew last summer ☀️
Original caption
The best summer hack you didn’t know you needed! 🥰#Summer #memory #BeachHack #LifeHacks #hack
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