look at the smusher !!

@lailasneedoh

103.7K followers · usually 27.0K views a post

Views

801.1K

Likes

13.7K

Comments

579

Shares

1.1K

SoundTikTok sound · Pls follow like and copylink

View velocity

+86.0K views over 20.9d · ~4.1K/day · 18 observations

Promoted product

NeeDoh

Explore NeeDoh stress balls and fidget toys, including Nice Cube, Gumdrop, Niceberg, character shapes, colors, and seasonal styles.

51 videos26 creators

Why it worked

The video leverages the satisfying visual and tactile appeal of NeeDoh toys, using simple on-screen text to guide the viewer's attention to different textures and shapes, which is a common and effective engagement strategy on platforms like TikTok.

Summary

The video showcases four different NeeDoh squishy toys, each with a unique texture and appearance. Text overlays prompt the viewer to look at specific toys, such as the "fuzzball," "cheese," and "jelly donut," highlighting their distinct qualities.

Structure

1Introduction of four NeeDoh toys
2Focus on the "fuzzball" texture
3Highlighting the "cheese" shaped toy
4

Original caption

like and follow ..?? 🤭💓 #squishy #needoh #fyp #viral #trend @NeeDoh Official @NeeDoh @Orb Toys @Five Below @rmstoys_usa

More from @lailasneedoh

Product placement

NeeDoh fuzzball: it is a squishy toy that is being shown. It ACTS. Removing it would change what happens in the video. NeeDoh cheese: it is a squishy toy that is being shown. It ACTS. Removing it would change what happens in the video. NeeDoh sound: it is a squishy toy that is being shown. It ACTS. Removing it would change what happens in the video. NeeDoh jelly donut: it is a squishy toy that is being shown. It ACTS. Removing it would change what happens in the video. NeeDoh Official: it is a brand of squishy toys. It APPEARS as a tag on the screen and as a mentioned account. Removing it would not change what happens in the video. Orb Toys: it is a brand of toys. It APPEARS as a tag on the screen. Removing it would not change what happens in the video. Five Below: it is a retail store. It APPEARS as a tag on the screen. Removing it would not change what happens in the video. rmstoys_usa: it is a brand of toys. It APPEARS as a tag on the screen. Removing it would not change what happens in the video.