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2.7KSilent UGCContrarian hookLifestyle
Hook
Dollar Tree, you enabling little bitch
@campcocktailschaos
2.9K followers · usually 440 views a post
Views
1.2M
Likes
52.0K
Comments
400
Shares
3.7K
Why it worked
The video likely resonated due to its relatable humor about impulse buys at a popular discount store, combined with a creative repurposing of a common item for a specific niche (camping).
Summary
The video shows a person browsing colorful drink caddies at Dollar Tree. The on-screen text humorously calls out Dollar Tree for enabling impulsive purchases, suggesting these caddies are perfect for carrying multiple drinks at a campsite.
Structure
- 1Browsing Dollar Tree shelves
- 2Focusing on colorful drink caddies
- 3Text overlay humorously calls out Dollar Tree
- 4Demonstrating the caddies' capacity for drinks
- 5Suggesting they are camping essentials
Product placement
Dollar Tree: APPEARS - a store name visible on shelves and implied by the context of shopping. Removing it would change what happens in the video because the video is about shopping there. This is incidental.
On-screen text
Dollar Tree,
you enabling
little bitch
Original caption
Dollar Tree, you enabling little bitch. 😂 What I believe is a back to school item has turned into a must have campground accessory, because apparently carrying ONE drink back to the campfire is for amateurs. Six at a time? Now we’re camping efficiently. 🍹🏕️😂 I’m calling this a camping essential and I will not be taking questions. #dollartreefinds #campingessentials #campingmusthave #camplife #drinks
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