Why it worked
The video likely resonated with viewers by tapping into a growing trend of embracing natural beauty and rejecting overly-styled appearances. The relatable 'POV' format and the focus on a common beauty concern (brows) made it highly shareable.
Summary
The video shows a woman applying brow gel to her naturally bushy eyebrows. The on-screen text suggests a shift in perspective, encouraging viewers to embrace their natural brow shape instead of forcing them into a specific style.
Structure
- 1Woman applies brow gel to her bushy eyebrows
- 2Close-up on her face and the brow product
- 3She poses and looks at the camera
- 4She puts the brow product away
On-screen text
POV: you stopped forcing your brows to sit a certain way