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44.8Talking HeadContrarian hookCreator Economy
Hook
"rich people don't flex" - poor people
@onthewaye
2.8K followers · usually 11.2K views a post
Views
488.4K
Likes
59.4K
Comments
354
Shares
938
View velocity
+21.7K views over 7.2d · ~3.0K/day · 6 observations
Why it worked
The video uses a common trope of displaying wealth to engage viewers, combined with a catchy song that makes it relatable and shareable.
Summary
The video displays stacks of Euros with on-screen text that reads "rich people don't flex" - poor people. The creator then sings a song while fanning the money.
Structure
- 1Displaying stacks of money
- 2On-screen text about flexing
- 3Creator sings a song
- 4Fanning the money
On-screen text
"rich people don't flex"
- poor people
Transcript
Yo le digo así Ahí bonita Ahí bonita Yo le canto una guarachita Y con esta la vamos a perrear
Original caption
We do flex #money
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