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2.8Talking HeadBefore / After hookCreator Economy
Hook
result of working in McDonald's
@onthewaye
2.8K followers · usually 11.2K views a post
Views
30.4K
Likes
2.5K
Comments
80
Shares
138
View velocity
+5.2K views over 7.2d · ~723/day · 6 observations
Why it worked
The video likely worked due to the aspirational nature of displaying wealth, combined with the relatable context of working a common job like McDonald's. The use of Euros and Spanish language may have also appealed to a specific demographic.
Summary
The video shows stacks of Euros being counted and spread out on a counter, with on-screen text stating it's the "result of working in McDonald's." The creator is speaking in Spanish and appears to be boasting about their earnings.
Structure
- 1Showing stacks of money
- 2Spreading money out
- 3On-screen text about McDonald's earnings
- 4Creator speaking in Spanish
- 5Counting and handling money
Product placement
McDonald's: it ACTS - it is the place of employment that generated the money shown in the video. Removing it would change the narrative of the video.
On-screen text
result of working in McDonald's
Transcript
Yo le digo así, ahí bonita, ven para acá. Yo le canto una guarachita y con esta la vamos a perrear. Mueve la colita.
Original caption
They pay me good #money
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