What even is bro doing...

@fitnessapp9

9.8K followers · usually 207 views a post

Views

454.3K

Likes

1.5K

Comments

14

Shares

45

SoundTikTok sound · original sound - fitnessapp9

Why it worked

The video uses a relatable and humorous concept of gamifying a common bad habit (doomscrolling) into a physical activity, making it shareable and engaging.

Summary

The video shows a person doing push-ups in front of a phone that is displaying a fitness app. The on-screen text indicates that the person does push-ups every time they want to doomscroll, and prompts the viewer to learn more about fitness apps.

Structure

1Person doing push-ups outdoors
2Phone displaying a fitness app with a countdown
3On-screen text explains the push-up challenge
4Viewer is prompted to learn more about fitness apps

Call to action

Swipe left to learn more about F1tness apps

On-screen text

What even is bro doing... 0 / 10 He does push-ups every time he wants to doomscroll PUSH-UPS cancel 1 / 10 4 / 10 7 / 10 Learn more about Fitness apps He does push-ups every time he wants to doomscroll PUSH-UPS cancel 10 / 10 Learn more about Fitness apps He does push-ups every time he wants to doomscroll PUSH-UPS cancel