Why it worked
The video uses a creative "burger challenge" to demonstrate the long-lasting nature of the Huda Beauty lip products in a visually engaging and relatable way, making the promotion feel more like entertaining content than a direct advertisement.
Summary
The creator unboxes and tests new lip stain shades and a lip oil from Huda Beauty, applying them and then eating a burger to demonstrate their longevity. The products are shown to stay on well after the burger test.