Why it worked
The video provides a comprehensive and honest review of a popular beauty product, including swatches and wear tests over several hours, which is valuable information for potential buyers. The creator's relatable commentary and clear demonstration of the product's performance contribute to its effectiveness.
Summary
The creator reviews Huda Beauty's new liquid matte lipsticks, swatching eight shades and applying one to her lips. She tests the wear time over three hours, noting that despite eating and drinking, the lipstick remains visible, though it is not transfer-proof. She finds the formula comfortable and blurring, with the only drawback being the long applicator shape.