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90.2Silent UGCOther hookLifestyle
Hook
SEPHORA ONE/SIZE
@onesize
906.1K followers · usually 12.8K views a post
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1.1M
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23.8K
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Why it worked
The post leverages the social proof of a high-energy, real-world brand event to build community and excitement around the product launch in a new market.
Summary
This slideshow documents a meet-and-greet event for the makeup brand ONE/SIZE at a Sephora location in Mexico. The images feature the founder, Patrick Starrr, interacting with fans, alongside detailed shots of the product displays and specific beauty items available for purchase.
Structure
- 1Event introduction with founder and fans
- 2Showcase of fans with products
- 3Display of product range and signage
- 4
Original caption
Still reliving the magic from Patrick Starrr’s meet & greet at @Sephora México Antara! From the hugs and selfies to the incredible energy from our ONE/SIZE community, every moment was one to remember. ✨ Thank you, México, for welcoming ONE/SIZE Beauty with so much LOVE. We’re officially here, and we can’t wait for what’s next. ❤️
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