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Hook
¡Hola México! soy Patricia Estrella, Patrick Starrr y hoy tengo 15 segundos para dibujar una tarjeta de lotería
@onesize
906.1K followers · usually 12.8K views a post
Views
12.1M
Likes
13.8K
Comments
115
Shares
697
Why it worked
The video uses a high-energy, time-constrained challenge to maintain viewer attention while naturally weaving in product demonstrations and brand messaging, making the promotion feel like engaging entertainment.
Summary
Patrick Starrr takes on a 15-second drawing challenge to illustrate Lotería cards while promoting his brand, ONE/SIZE, now available at Sephora México. He uses the challenge to highlight specific products from his line and emphasize the brand's global community.
Structure
- 1Introduction of the 15-second Lotería drawing challenge
- 2Drawing the 'La Sirena' card and mentioning Sephora México
- 3Drawing the 'El Fijador' card to showcase specific ONE/SIZE products
- 4Drawing the 'ONE/SIZE' card to discuss the brand's global community
- 5Closing remarks thanking the team and reinforcing the brand slogan
Original caption
15 seconds on the clock. A Lotería card to draw. Let the challenge begin. ✨ We gave @Patrick Starrr different Lotería cards to draw with only 15 seconds for each one. 👀 How would you rate the drawing skills? Rate each masterpiece from 1–10 below! ONE/SIZE Beauty is officially available in Mexico! 🇲🇽 Shop now at @SephoraMX! 15 segundos en el reloj. Una carta de Lotería para dibujar. ¡Que comience el reto! ✨ Le dimos a @patrickstarrr diferentes cartas de Lotería para dibujar, con solo 15 segundos para cada una. 👀 ¿Cómo calificarían sus habilidades para dibujar? ¡Califiquen cada obra maestra del 1 al 10 en los comentarios! ⬇️ ¡ONE/SIZE Beauty ya está oficialmente disponible en México! 🇲🇽 Compra ahora en @Sephora México
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