This is the only video I'm ever gonna post on here because I don't want to get into it

@hellojoan.app

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JOANhellojoan.co

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Why it worked

The creator's vulnerability and relatable struggle with a failed startup, combined with the demonstration of a tool that addresses a significant societal need (maternal mental health), likely resonated with viewers and drove engagement.

Summary

The creator shares her experience building a maternal mental health app called JOAN after her previous startup failed. She explains that JOAN helps women by converting their narrative responses into a clinical summary and screening scores for their providers. The video demonstrates the app's functionality through a simulated conversation.

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Transcript, structure and on-screen text

5 beats, a 1,211-word transcript and 44 lines of on-screen text — the parts you need to write your own version.

Original caption

Live URL: www.hellojoan.co For Lindsay and everyone who has been failed. This is for you. They don’t want a solution. If they did, tools like this would be funded and in your OBGYN and Pediatricians office. I played by the “startup tech founder” rules for three years. It got me nowhere. I spent $150k of my own money, and had nothing to show for it. 3 months ago I built this from my couch. Feel free to steal this idea, make it better, and take all the credit. I didn’t do this for vanity reasons I did this to solve a problem. Maybe now it will. #LindsayClancy #MaternalMentalHealth #PostpartumDepression #PostpartumPsychosis #PMAD

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