THE MOON costa mesa

@kamalanihelekahi

3.5K followers · usually 3.1K views a post

Views

15.3K

Likes

1.5K

Comments

31

Shares

322

SoundTikTok sound · bleu de nuit

Promoted product

The Moon Coffee

Why it worked

The video effectively uses visually appealing shots of the cafe and its products, combined with a compelling giveaway, to create desire and encourage visits. The inclusion of a popular drink like matcha and a trendy location like Costa Mesa also likely contributed to its reach.

Summary

This video showcases "The Moon Coffee," a new matcha spot in Costa Mesa. It highlights the cafe's ambiance, drinks, and a giveaway for a free matcha tin, encouraging viewers to visit.

Structure

1Introduction to The Moon Coffee shop
2Showcasing the cafe's interior and seating
3Demonstrating the preparation of matcha drinks
4Displaying various matcha drinks and a pastry
5Highlighting the giveaway for a free matcha tin

Original caption

new matcha spot in Costa Mesa just dropped 🌙🍵✨ and they’re giving away 1 FREE matcha tin every day for a MONTH?! 👀 The Moon Coffee is officially one of my newest OC finds- cute space, good drinks & you might just leave with your own matcha tin 🤭 📍The Moon Coffee | Costa Mesa, CA save this for your next coffee + matcha run 🤍 #orangecounty #costamesa #matcha #fyp #matchatok @The Moon Coffee ⏾⋆.˚

More from @kamalanihelekahi

Product placement

The Moon Coffee (ACTS): A coffee shop that serves drinks and pastries. Removing it would change what happens in the video. The Moon Coffee (APPEARS): Logo on a tote bag. Removing it would not change what happens in the video.