Why it worked
The video leverages a relatable and humorous situation within the engineering field, using a popular meme format to increase engagement and shareability among its target audience.
Summary
A meme video depicts a common scenario for engineers where a mistake in the PLC causes a production line shutdown, and the engineer turns to see a trainee engineer staring at them. The video uses a popular meme format with on-screen text and a recognizable actor's face.
Structure
- 1Engineer makes a mistake in the PLC
- 2Production line trips
- 3Engineer turns around
- 4Trainee engineer is staring
- 5On-screen text labels the roles
On-screen text
When you accidentally force the wrong bit in the PLC, trip the entire production line, and turn around to see the Trainee Engineer staring right at you
Senior Control Engineer