I would suggest not scrolling past this one

@han_dollars

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SoundTikTok sound · original sound - principalbrooks

Why it worked

The video provides high-value, actionable financial advice in a concise, relatable format, positioning the creator as a trustworthy peer rather than a distant expert.

Summary

The creator explains her personal investment strategy using three specific ETFs to reach a six-figure portfolio on a standard salary. She emphasizes the simplicity of her approach compared to picking individual stocks.

Structure

1Introduction to the $100K investment formula
2Explanation of VTI as a total market fund
3Explanation of SWPPX for S&P 500 exposure
4Explanation of SWYNX as an automated target date fund
5Comparison of her strategy against 'finance bros'
6CTA to watch the previous video on opening an account

Product placement

VTI (Vanguard Total Stock Market ETF) — ACTS: identified as a core component of the creator's portfolio. SWPPX (Schwab S&P 500 Index Fund) — ACTS: identified as a core component of the creator's portfolio. SWYNX (Schwab Target 2065 Fund) — ACTS: identified as a core component of the creator's portfolio. The creator's budgeting app — APPEARS: mentioned in the bio link, but not demonstrated or pitched in the video.

Call to action

check out my last video

On-screen text

Original caption

The exact 3-funds I used to hit my first $100K invested on a normal 9-to-5 salary. Investing doesn't have to be complicated! 📈✨ #investingforbeginners #PersonalFinance #genzfinance #financialfreedom #moneytok

I would suggest not scrolling past this one YOUR FIRST $100K FORMULA EP 4 hi i'm Hannah I'm 28 years old and this is how I got to 6 figures invested on a normal 9 to 5 salary if picking stocks stresses you out then good news I don't do that either basically my whole portfolio is driven by three ETFs 3 ETFS number one is VTI VTI this ETF covers the entire stock market thousands of US companies in one fund next we have SWPPX SWPPX this covers the S&P 500 the 500 biggest companies in the US yes this overlaps with the last one and I'm okay with that finally we have our target date fund SWYNX SWYNX a target date fund adjusts as you get closer to retirement I put in 2065 and it starts off really aggressive because I have a really long time until then but as we get closer to the year 2065 it gets more and more conservative as you plan to retire I like that it does this automatically so I don't have to think about adjusting it myself so while the finance bros may be telling you to pick the trendiest hottest stocks I just stick with the boring ones and if you missed how to actually open the investment account check out my last video

Transcript

I would suggest not scrolling past this one. This is your first 100K formula. Hi, I'm Hannah. I'm 28 years old and this is how I got to six figures invested on a normal 9-to-5 salary. If picking stocks stresses you out, then good news, I don't do that either. Basically, my whole portfolio is driven by three ETFs. Number one is VTI. This ETF covers the entire stock market, thousands of US companies in one fund. Next, we have SWPPX. This covers the S&P 500, the 500 biggest companies in the US. Yes, this overlaps with the last one, and I'm okay with that. Finally, we have our target date fund, SWYNX. A target date fund adjusts as you get closer to retirement. I put in 2065 and it starts off really aggressive because I have a really long time until then. But as we get closer to the year 2065, it gets more and more conservative as you plan to retire. I like that it does this automatically, so I don't have to think about adjusting it myself. So while the finance bros may be telling you to pick the trendiest, hottest stocks, I just stick with the boring ones. And if you missed how to actually open the investment account, check out my last video.