if you love hawaii and live in southern california

@ashleyczhang

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SoundTikTok sound · tropical hawaiian(1314943)

Promoted product

The Shore

2 videos2 creators

Why it worked

The video effectively taps into a niche desire for authentic Hawaiian food in Southern California, using visually appealing food shots and relatable descriptions of island flavors to create a strong sense of craving and FOMO.

Summary

This video showcases "The Shore," a Hawaiian-inspired restaurant in Orange County, California. The creator highlights their poke bowls, musubis, and shave ice, emphasizing the fresh ingredients and authentic island flavors.

Structure

1Introduction to The Shore in Southern California
2Showcasing poke bowls and musubis
3Highlighting the shave ice and its fresh ingredients
4Describing customized shave ice flavors
5

Original caption

a little piece of Hawaii in Orange County 🌺 The Shore just opened in San Juan Capistrano with seed oil free island food, fresh poke, loco moco, musubis, and shave ice made with real fruit 🍍🥥🍓 this place is basically me in restaurant form #orangecounty #ocfoodie #theshore #sanjuancapistrano #hawaiianfood

More from @ashleyczhang

Product placement

The Shore: ACTS - This is a restaurant that serves food and drinks. Removing it would change what happens in the video. Pacific Pearl: APPEARS - This is a sign in the window of the restaurant. Removing it would not change what happens in the video. Dole Whip: ACTS - This is a topping for the shave ice. Removing it would change what happens in the video.

Call to action

you have to go to the shore

On-screen text

if you love hawaii and live in southern california you have to go to the shore it feels and tastes like a little piece of hawaii in orange county they're completely seed oil free use really clean ingredients and everything has those island flavors i'm always craving we tried the loco moco with black truffle gravy and the poke bowl was so fresh it reminded me of something i'd get on the north shore in oahu the musubis were also so good and the shave ice was the standout they make all of their syrups in house with real fruit so everything tastes super fresh we customized ours and got lilikoi lemonade and a passionfruit guava pineapple combo and then added dole whip and lychee pearls so basically if you love hawaii clean ingredients and live in oc you have to go to the shore which just opened in san juan capistrano

Transcript

if you love hawaii and live in southern california you have to go to the shore it feels and tastes like a little piece of hawaii in orange county they're completely seed oil free use really clean ingredients and everything has those island flavors i'm always craving we tried the loco moco with black truffle gravy and the poke bowl was so fresh it reminded me of something i'd get on the north shore in oahu the musubis were also so good and the shave ice was the standout they make all of their syrups in house with real fruit so everything tastes super fresh we customized ours and got lilikoi lemonade and a passionfruit guava pineapple combo and then added dole whip and lychee pearls so basically if you love hawaii clean ingredients and live in oc you have to go to the shore which just opened in san juan capistrano