bringing my clients Erewhon helped me close a $6.7M deal

@ashleyczhang

16.5K followers · usually 959 views a post

Views

36.2K

Likes

3.4K

Comments

37

Shares

80

SoundTikTok sound · original sound - carflm

Promoted product

Erewhon

As a Certified Organic Retailer and Certified B Corp, Erewhon is committed to thoughtfully sourcing products that meet uncompromising quality standards.

8 videos8 creators

Why it worked

The video leverages a relatable business scenario (client meetings, catering) and a surprising, positive outcome attributed to a specific, desirable product (Erewhon). The narrative arc, from skepticism to engagement, makes the story compelling and memorable, highlighting the impact of thoughtful curation.

Summary

The creator shares how bringing Erewhon catering to a client lunch and learn transformed the VP of IT's demeanor, making him more engaged and ultimately contributing to closing a $6.7M deal. She emphasizes the importance of curating details, especially in the age of AI, as a way to make a lasting positive impression.

Structure

1Introduces the premise: Erewhon catering helped close a $6.7M deal.
2Describes the initial situation: client VP was skeptical and brought his own lunch.
3Explains the choice: ordered Erewhon catering instead of typical options like Jersey Mike's.

Original caption

how to convert a VP of IT op to a champion #techsales #erewhon #hostingtips

More from @ashleyczhang

Product placement

Erewhon: acts - provides catering for a lunch and learn, which positively influences a client's demeanor and engagement, contributing to closing a deal. Removing it would change the story of how the deal was influenced. Jersey Mike's: appears - mentioned as a typical catering option that was avoided. Removing it would not change the story of how Erewhon was chosen. Hailey Bieber: appears - mentioned as a flavor of smoothie. Removing it would not change the story of how Erewhon was chosen.

On-screen text

bringing my clients Erewhon helped me close a $6.7M deal i once brought Erewhon catering to a lunch and learn at my client's office and the vp of it walks in saying he brought his own lunch because he doesn't trust his vendors' food choices and i'll give it to him because most of the time reps will bring in a jersey mike's platter of sandwiches so i decided to do something different and order erewhon catering and the second he saw the fresh salmon and the kale salad some madchip cookies and the hailey bieber smoothies his entire demeanor changed and he was super active and engaged during the lunch and learn so essentially my taste and intention did the work before my pitch even started and i think this applies to so many things in life people remember how you curate things and especially in the age of ai the little details matter and as women in tech sales i think we should use our superpower of curating and hosting to our advantage

Transcript

bringing my clients Erewhon helped me close a $6.7M deal i once brought Erewhon catering to a lunch and learn at my client's office and the vp of it walks in saying he brought his own lunch because he doesn't trust his vendors' food choices and i'll give it to him because most of the time reps will bring in a jersey mike's platter of sandwiches so i decided to do something different and order erewhon catering and the second he saw the fresh salmon and the kale salad some madchip cookies and the hailey bieber smoothies his entire demeanor changed and he was super active and engaged during the lunch and learn so essentially my taste and intention did the work before my pitch even started and i think this applies to so many things in life people remember how you curate things and especially in the age of ai the little details matter and as women in tech sales i think we should use our superpower of curating and hosting to our advantage