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26.2Silent UGCOther hookLifestyle
Hook
asmr
@sugarclayasmr
17.3K followers · usually 21.9K views a post
Views
551.3K
Likes
121.5K
Comments
1.0K
Shares
22.8K
Why it worked
The video likely performed well due to the satisfying ASMR sounds and visuals of the clay cracking, combined with the popular and recognizable Pusheen character in a cute nurse costume.
Summary
The video shows a person cracking a clay sculpture of Pusheen the cat dressed as a nurse. The sculpture is made to look like it has a wax outer layer that is being broken apart to reveal the clay underneath, creating ASMR sounds.
Structure
- 1Close-up of nurse Pusheen sculpture
- 2Fingers begin to crack the outer layer
- 3The outer layer is peeled away
- 4The clay underneath is revealed and further manipulated
- 5The sculpture is broken apart
On-screen text
asmr
nurse pusheen clay wax cracking
Original caption
love you nurse pusheen 💗 is this funny or sad 😭😂 #asmr #claycracking #waxcracking #pusheen #nursepusheen
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