Why it worked
The video leverages the popularity of the Upin & Ipin characters to create a lighthearted and engaging discussion around naming a new product. The relatable scenario of naming a new item and the characters' playful interaction likely resonated with the audience.
Summary
Upin and Ipin are helping Kak Ros name a new kuih. They suggest 'Kuih Bidadari' which Kak Ros points out is Ehsan's name, and then 'Kuih Ros' which Upin says is not well-known. They settle on 'Kuih Bidadari' as it is popular in the market.
Structure
- 1Kak Ros asks for help naming a new kuih.
- 2Upin and Ipin discuss the lack of pricing and how to sell it.
- 3They suggest 'Kuih Bidadari' and 'Kuih Ros' as names.
- 4Kak Ros points out 'Kuih Bidadari' is Ehsan's name.
- 5Upin suggests 'Kuih Bidadari' is popular and will sell well.
Product placement
Upin & Ipin: This is an animated series. It appears and acts as the main characters in the video. Removing them would change what happens in the video.
Kuih Bidadari: This is a type of kuih (cake/pastry). It is mentioned as a potential name for a new kuih. Removing it would change the conversation about naming the kuih.
Kuih Ros: This is a type of kuih (cake/pastry). It is mentioned as a potential name for a new kuih. Removing it would change the conversation about naming the kuih.
On-screen text
Upin & Ipin tolong namakan
kuih baru Kak Ros 🥺🥺
UPIN & IPIN: S19
Ada kawan-kawan
nak tempah kuih?
Harga pun kakak tak beritahu.
Macam mana mereka nak tempah?
Betul juga.
Salah kakak.
Tak mengapa. Nanti kakak
lekatkan harga di balang kuih itu.
Kakak, kawan-kawan tanya
kuih ini apa namanya?
Perlu ada nama?
Mestilah. Sebab kuih baru, bukan?
Apa kata kakak
namakannya Kuih Bidadari?
Kuih Bidadari?
Itu nama kakak Ehsan, bukan?
Ya.
Hmm.
Kalau begitu, baik namakan Kuih Ros.
Kuih kakak, nama kakak.
Tapi kakak tak terkenal.
Cik Bidadari hangat di pasaran.
Betul!
Betul betul betul!
Kuih itu pasti sangat laku.
Kuih itu pasti sangat laku keras.