Hey guys, TikTok Shop have done it again and your faves are now available at discounted price while stocks last.

@shanicesellsit

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SoundTikTok sound · original sound - shanicesellsit

Promoted product

Asics Gel Kayano 14

2 videos2 creators

Why it worked

The video leverages the 'TikTok Shop' trend and creates artificial scarcity by claiming the product is 'guaranteed to sell out,' which triggers impulsive buying behavior.

Summary

The creator showcases a pair of ASICS Gel-Kayano 14 sneakers, highlighting their availability on TikTok Shop at a discounted price. She encourages viewers to purchase them quickly before they sell out.

Structure

1Introduction of the discounted product
2Visual showcase of the sneakers
3Mention of sizing and color options
4Urgency to purchase
5Call to action

Original caption

Guaranteed to sell out 🫶🏽#creatorsearchinsights #OOTD #tikokmademebuyit #dealdrops #mumsoftiktok

More from @shanicesellsit

Product placement

ASICS Gel-Kayano 14: (a) ACTS — the creator shows the shoes, discusses their features, and recommends them as a purchase. Removing them would remove the entire subject of the video. TikTok Shop: (a) ACTS — the creator mentions it as the platform where the shoes are available at a discount. Removing it would change the context of the deal.

Call to action

Tap the yellow basket.

On-screen text

GEL-KAYANO 14

Transcript

Hey guys, TikTok Shop have done it again and your faves are now available at discounted price while stocks last. These comfy trainers come in a range of colors which are linked below. Available in sizes 3 to 11 depending on availability. If I were you, I would grab these. Grab one pair, grab two because these are guaranteed to sell out. Tap the yellow basket.