Oh, hey! You came to the right place 🫶🏻

@kenlyealtumofficial

134.0K followers · usually 3.8K views a post

Views

20.1K

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SoundTikTok sound · original sound - kenlyealtumofficial

Promoted product

Hey Dude

Welcome to the World of Heydude

2 videos

Why it worked

The creator uses a soft-sell approach by integrating the product into a relatable fashion context, focusing on aesthetic appeal and comfort, which resonates with viewers looking for stylish and practical footwear.

Summary

The creator showcases a pair of Hey Dude ballet flats, highlighting their comfort and style. She demonstrates how they look on and mentions they are also available in black, emphasizing their soft mesh material and comfortable straps.

Structure

1Introduction and question about shoes
2Revealing the shoes are Hey Dudes
3Praising the shoes' aesthetic
4Discussing comfort and material
5

Original caption

@HeyDude #heydudeshoes #balletflats #comfyshoes #womenshoes #shoes

More from @kenlyealtumofficial

Product placement

Hey Dude (shoes): ACTS - the creator shows them, puts them on, and discusses their features and comfort. Removing it would change the video's focus. Shopmy (link aggregator): APPEARS - the creator's bio link. Removing it would not change what happens in the video.

On-screen text

Oh, hey! You came to the right place 🫶🏻 Fashion Pro | Shoes | Home 🛍️ TTS ⭐️ Creator | $10M+ GMV | Top 0.5%TTS @kenlye.altum @The.Real.Kenlye.Altum

Transcript

Oh, hey! You came to the right place 🫶🏻 Fashion Pro | Shoes | Home 🛍️ TTS ⭐️ Creator | $10M+ GMV | Top 0.5%TTS @kenlye.altum @The.Real.Kenlye.Altum What are those? You mean my new shoes? Yeah, those are really freaking cute. I know. And guess what? They're freaking Hey Dudes. Are they so cute? I love how feminine and dainty they are. Yeah, but are they comfortable? Come on. What would I be wearing them if they weren't? Net mesh is so soft. The straps are elastic, really stretchy, but they don't dig into your feet. And I got them in black too. Even have the new cushiony insoles so you can wear them all day. Fair warning, with fall right around the corner, they're selling fast.